TikTok is introducing a new feature that permits them to lessen the volume of AI-made content appearing in their feeds. This step comes as the platform revealed that it currently hosts in excess of 1 billion AI videos.
Trial and Implementation
The update is undergoing trials over the coming weeks before a global rollout. This development comes amid a rise in AI content, spurred by recent AI video creators.
AI Proliferation Online
Studies have shown that nearly a tenth of the quickest rising channels on a popular video site exclusively feature content made by AI. A considerable share of this output is classified as mass-produced AI material, a phrase for poor-quality, factory-style content that is typically absurd or surreal.
“We know from our community that many people like content made with AI tools, from computer-generated images to science explainers, and we want to offer the community the option to increase or decrease of that, depending on their own preferences,” commented a company executive.
Scale of AI Content
The platform shared that there are now 1.3bn videos on its app labeled as artificially created. Collectively, in excess of 100 m pieces of content are uploaded to the app each day, making AI-generated material a relatively small part of its overall inventory.
Customizing Your Feed
Viewers will be capable of reduce or increase the amount of AI-generated videos they view by using the “manage topic” feature in the platform and choosing AI-made media. Further subjects that are already be modified under the filter cover politics, style, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines mandate users to identify lifelike AI-made content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its community policies.
Additionally, the platform will from now on attach an artificially created tag to content made using its proprietary AI systems, or flagged by an collaborative effort for spotting content made by AI. This step is intended to stop users from attempting to evade the disclosure requirement.
Educational Initiatives
The company is also launching a two million dollar awareness program for professionals and institutions to create learning resources about ethical AI use. This project will benefit non-profit groups dedicated to teaching coding and technology.
Content Safety Approach
The video-sharing app has defended its safety measures, following discussion over intentions to cut jobs for hundreds of review team members in the UK. It is set to cut a significant number of roles in its content moderation division in London, with trade unions and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive clarified that human moderation would still have a role, but automated tools can shield workers by filtering out the most graphic content prior to it has to be seen by people. The company stated a notable drop in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”
